Mediakit

Work with us and help us create a new narrative: that women can do anything!

Mission

Wir haben The Female Explorer gegründet, um Frauen im Outdoor-Bereich eine Stimme zu geben. Unser Ziel: ein neues Narrativ für Frauen draußen zu schaffen – mit ihren Erlebnissen, Herausforderungen und Bedürfnissen im Fokus. Von 2020 bis 2024 veröffentlichten wir acht Printausgaben. Seit 2024 sind wir ein digitales Medium mit Online-Magazin, Social-Media-Plattform und Events.

We founded The Female Explorer to give women in the outdoors a voice. Our mission: to create a new narrative centered on their experiences, challenges, and needs. From 2020 to 2024, we published eight print editions. Since 2024, we’ve been a digital platform with an online magazine, social media community, and events.

be

your

wildself

Community

Bei The Female Explorer finden waschechte (und auch mal ungewaschene), abenteuerlustige und wilde Entdecker:innen ihr Sprachrohr und ihre Community. Die Mehrheit lebt im deutschsprachigen Raum und ist zwischen 25 und 45 Jahre alt.

At The Female Explorer we‘ve build a social platform and community for adventure-seeking, wilderness-loving and exploring women. The majority lives in the german speaking countries and is 25 to 45 years old.

Who’s there?

Women

87 %

Men

12,9 %

25 – 34 years old

44,1 %

35 – 44 years old

34,3 %

Where are they from?

Germany

71 %

Austria

9,5 %

Switzerland

3,8 %

USA

1,9 %

What do they like?

Hike + Trekking

100 %

Bikepacking

100 %

Snow Sports

100 %

Vanlife + Travel

100 %

#femaleexplorercommunity

2025 Specials & Projects

Female Gear Guide

Outdoor-Ausrüstung für Frauen: Getestet, empfohlen und mit Blick auf echte Bedürfnisse.

Outdoor gear for women: Tested, recommended and designed for real needs.

Includes:
feature in category reel
feature in category advertorial
feature in newsletter
990€ per product
(check out our FW24 gear guide)

MAY-AUGUST 2025

night outside &
wild escapes

Wilde Nacht! Besondere Orte, Equipment-Tests und einzigartige Unterkünfte.

Sleep wild! Unique locations, gear testing and extraordinary stays await.

Includes:
recap reel
advertorial
highlight story
starting at 3.000€
(check out our 2024 night outside challenge)

ALL YEAR 2025

SUMMER HIKING CHALLENGE

Fit für Sommer-Abenteuer! Jeden Monat 5 km mehr wandern & das Rucksackgewicht steigern – gemeinsam mit unserer Community auf Komoot & Instagram.

Get summer-ready! Hike 5 km more each month & increase your pack weight – together with our community on Komoot & Instagram.

Includes:
exclusive reel in hiking context
advertorial with product test
story feature
starting at 2.850€

JANUARY-JULY 2025

Bikepacking: Adventure. Freedom. Authenticity.

Zwei Frauen, zwei Bikes, eine unvergessliche Reise – ob lokal oder international. Wir testen Bikes, Bikepacking-Gear & Camping-Equipment unter realen Bedingungen: staubige Trails, strömender Regen, sternklare Nächte.

Two women, two bikes, one unforgettable journey – local or international. We test bikes, bikepacking gear & camping equipment in real conditions: dusty trails, pouring rain, starry nights.

Includes:
trip recap reel
get ready or product-in-action reel
advertorial with product test
highlight story
starting at 4.000€

APRIL-SEPTEMBER 2025

Arctic Trekking auf Spitzbergen

More than an adventure, an expedition into one of the planet’s most fragile ecosystems. Together with FRAM Science Travel and led by Dr. André Baumeister, we explore Svalbard – a journey that blends trekking with scientific insight.

Science meets wilderness – Understand glaciers, permafrost & climate change, not just witness them.
Responsibility & sustainability – Minimal footprint, maximum knowledge.
Pure expedition spirit – Multi-day treks through ghost towns, fjords & tundra – following the tracks of reindeer, Arctic foxes & polar bears.

Includes:
let’s talk about it!

SEPTEMBER/OCTOBER 2025

we have more in mind and on our adventure-lists! let’s talk!

Instagram Collabs

Auf Instagram leben wir den Austausch mit unserer Community – mit Live-Storys unserer Abenteuer, Giveaways und Community-Content.

On Instagram, we connect with our community through live adventure stories, giveaways, and shared community content.

Insights @thefemaleexplorer

24.4k Follower (Feb 2025)
avg. 15% engagement rate
avg. 10k reach/reel
1mio impressions/quarterly
avg. 1,3k story views
avg. 500 user/giveaway
5000-8000 reach/giveaway

instagram Options

Reel/Feedpost
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> 850€

Highlight Story
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> starting at 850€

Giveaway Reel/Post
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> starting at 850€

Reel Series
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> starting at 2.200€ for 3 Reels

Ad-Boost Service 
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> upon request

INSTAGRAM BEST CASES

x GIVEAWAY COLLAB-REEL:

Sieh dir diesen Beitrag auf Instagram an

Ein Beitrag geteilt von Outdoor Magazin für Frauen ⋗ be your wildself (@thefemaleexplorer)

x ADVERTORIAL CAROUSEL:

Sieh dir diesen Beitrag auf Instagram an

Ein Beitrag geteilt von Outdoor Magazin für Frauen ⋗ be your wildself (@thefemaleexplorer)

x ADVERTORIAL REEL:

Sieh dir diesen Beitrag auf Instagram an

Ein Beitrag geteilt von Outdoor Magazin für Frauen ⋗ be your wildself (@thefemaleexplorer)

x INSPIRATIONAL REEL:

Sieh dir diesen Beitrag auf Instagram an

Ein Beitrag geteilt von Outdoor Magazin für Frauen ⋗ be your wildself (@thefemaleexplorer)

Online-Magazine & Newsletter

Unser Online-Magazin bringt noch mehr Outdoor-Abenteuer aus der Community – mit Reiseberichten, persönlichen Tipps, Ausrüstungsfavoriten und aktuellen News aus der Outdoor-Welt.

Our online magazine is filled with outdoor adventures from our community—featuring travel stories, personal tips, gear favorites, and the latest outdoor news.

Insights Website:

34.300 views per quarter
from 7.300 users

Insights Newsletter

2.500 subscribers
avg. 51 % opening rate

Magazine & Newsletter Options

Advertorial
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> starting at 1.500€

Advertorial-Push on Homepage-Banner
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> starting at 500€/week

News + Gear News
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> 500€

Ad with external Link-Button on Homepage-Banner
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> starting at 750€/week
Ad-Banner in editorial article (different looks possible, click here)
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> starting at 500€

Newsletter
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> starting at 850€

Foto-/Video Buy Out
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> starting at 850€

Best case Advertorials

Advertorial

Selfcare

DIY-Raumduft – Natürliches Waldspray-Rezept mit ätherischen Ölen

Advertorial

Gear

Outdoor Kleidung für Frauen am Berg – Bergans TIND Kollektion

Advertorial

Bike

Rome to Rome Tour – 6 Wochen Biketour durch Italien und Korsika

Advertorial

Bike

Badlands – Bikepacking durch die Wüste Andalusiens

Community Camp

Unser Community Camp vereint Frauen, die die Natur lieben – mit Outdoor-Aktivitäten für alle Levels, Workshops und einem Safe Space zum Wachsen.

Our Community Camp brings together women who love the outdoors – with activities for all levels, workshops, and a safe space to grow.

> click here for more: COMMUNITY CAMP INFOS

Camp Options

Activity Sponsoring
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                ">social media package (reel + story features)
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">aftermovie and photos in press kit
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">event presentation (banner, lounge…)
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">exclusive workshop or athlete-led activity
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">3.500€

<img decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="tfe-inline -long" style="height:1px;">

Goodie Bag Feature
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                "> includes social media feature

<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">500€

<img decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="tfe-inline -long" style="height:1px;">

Destination Partner
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==                                ">social media package (reel + story feature)
<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">aftermovie and photos in press kit

<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">according to arrangement

2024 Aftermovie:

2023 Aftermovie:

Work with us!

Für Ideen, Konzepte und ein individuelles Angebot. Wir freuen uns über eine Nachricht.

For ideas, concepts and individual offers, please reach out.

women

out there

together

Kontakt

Nicole Berth
nic@thefemaleexplorer.de

Sarah Muehl
sarah@thefemaleexplorer.de

sales@thefemaleexplorer.de

Mediakit

Work with us and help us create a new narrative: that women can do anything!

<img decoding="async" style="height:1px;" class="tfe-inline -long" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">Mission

be

your

wildself

<img decoding="async" style="height:1px;" class="tfe-inline -long" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">Community

Who’s there?

Where are they from?

What do they like?

2025 Specials & Projects

Female Gear Guide

night outside &wild escapes

SUMMER HIKING CHALLENGE

Bikepacking: Adventure. Freedom. Authenticity.

Arctic Trekking auf Spitzbergen

we have more in mind and on our adventure-lists! let’s talk!

<img decoding="async" style="height:1px;" class="tfe-inline -long" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">Instagram Collabs

<img decoding="async" style="height:1px;" class="tfe-inline -middle" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">instagram Options

<img decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="tfe-inline -middle" style="height:1px;">INSTAGRAM BEST CASES

x GIVEAWAY COLLAB-REEL:

x ADVERTORIAL CAROUSEL:

x ADVERTORIAL REEL:

x INSPIRATIONAL REEL:

<img decoding="async" style="height:1px;" class="tfe-inline -long" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">Online-Magazine & Newsletter

<img decoding="async" style="height:1px;" class="tfe-inline -middle" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">Magazine & Newsletter Options

<img decoding="async" style="height:1px;" class="tfe-inline -short" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">Best case Advertorials

DIY-Raumduft – Natürliches Waldspray-Rezept mit ätherischen Ölen

Outdoor Kleidung für Frauen am Berg – Bergans TIND Kollektion

Rome to Rome Tour – 6 Wochen Biketour durch Italien und Korsika

Badlands – Bikepacking durch die Wüste Andalusiens

<img decoding="async" style="height:1px;" class="tfe-inline -long" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">Community Camp

<img decoding="async" style="height:1px;" class="tfe-inline -middle" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">Camp Options

<img decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="tfe-inline -middle" style="height:1px;">2024 Aftermovie:

<img decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="tfe-inline -middle" style="height:1px;">2023 Aftermovie:

<img decoding="async" style="height:1px;" class="tfe-inline -long" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==">Work with us!

women

out there

together

Kontakt

Teilen via

Suche

0 im Shop gefunden

0 im Blog gefunden

Mission

Community

night outside &
wild escapes

Instagram Collabs

instagram Options

INSTAGRAM BEST CASES

Online-Magazine & Newsletter

Magazine & Newsletter Options

Best case Advertorials

Community Camp

Camp Options

2024 Aftermovie:

2023 Aftermovie:

Work with us!